Saw this at H-Mart. Hands down the weirdest ice cream flavor I've seen sold commercially in the US! Cheese ice cream itself is nothing new, such as mascarpone or ricotta ice cream. But this looks cheddar-ish (note the big orange wedges of cheese)! Didn't try it, since it came only in big tubs, and I probably wouldn't finish a whole tub of queso ice cream.
Anyway, happy new year to all!